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DATA STORYTELLING STUDIO · JAKARTA
Storytelling · № 05 · Pop Culture

Are movies really getting longer?

It feels like a film now eats two hours without trying. We checked 37,500 popular films from 1950 to 2024 — and then asked whether the longer ones are actually rated any better.

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Runtime · genre · IMDb rating

The popular ones really are getting longer. But are longer films rated any better?

“Median runtime” on this page means: half the films are shorter, half are longer.

Annual line · 1950–2024
Popular films pull away from the wider catalogue
The line uses a five-year rolling median so the yearly pattern is easier to read.

01 — THE BIG PICTURE

Popular films got longer. All films did not.

The median runtime of popular films rose from 89 minutes in the 1950s to 105 minutes in the 2010s. Count every valid film instead and it goes the other way: 90 down to 88 minutes.

+16
MINUTES · POPULAR FILMS
−2
MINUTES · ALL FILMS
02 — SEVEN DECADES

The shift shows right down to individual films

With all genres pooled, the median runtime moves 89 → 95 → 96 → 97 → 100 → 102 → 105 minutes from the 1950s to the 2010s.

The 2020–2024 figure already reaches 109 minutes, but that window is only five years — so it is not compared as a full decade.

03 — EVERY GENRE

Every major genre grew too

Crime moved furthest: 84 to 107 minutes. Comedy moved least, but still climbed from 92 to 101 minutes.

Per-genre detail is available from the buttons after the main story.

04 — RUNTIME × RATING

Among popular films, longer ones do score higher

The median rating climbs from 6.0 for films of 40–79 minutes to 7.0 for films of 120–149 minutes. Films over three hours reach 7.5 — but there are only 305 of them.

05 — CHANGE THE POPULATION

Include the whole catalogue and the pattern nearly vanishes

Across the 37,500 popular films, the runtime–rating relationship is clear enough. Across 273,741 rated films, it is almost flat.

So it is not that “longer means better”. What we see depends heavily on which films became popular in the first place.

EXPLORE IT YOURSELF

Pick a genre, see how it moved

This part is optional. Pick a genre to see its popular films by period without scrolling through ten more steps.

One dot per film, by period · fixed sample
All genres

Dots show a fixed sample so the chart stays readable. The short line and the median use every film in that group. Hover a dot for the title.
CONCLUSION

Popular films are getting longer — and longer films turn up more often among the high-rated ones.

But that relationship nearly disappears once the whole catalogue is counted. So the conclusion is not “longer is better” — it is that popularity filters which films we actually see and rate.

This data shows association, not cause. Adding runtime does not automatically raise a rating.

@DATAWIZART · DIO ARIADI · DATAWIZART.CO

From 12.7 million titles down to 37,500 films

We used IMDb data pulled on 1 August 2026. “Popular films” means the 500 titles with the most votes in each release year — not the 500 biggest films of all time.

StepRemovedRemaining
All IMDb titles—12,684,360
Movies only11,930,645753,715
Drop adult titles9,118744,597
Released 1950–2024217,763526,834
Runtime 40–300 minutes124,688402,146
Has a rating record128,405273,741
Top 500 per year236,24137,500

How to read the dots

Each row is one ten-year period. Horizontal position is runtime, so the further right a dot sits, the longer the film.

To stop the rows turning into a blob, the chart draws a fixed sample of at most 260 films per period. The median line is still computed from every film in that group.

A film can carry more than one genre, so film counts across genres must not be added together.

The rating analysis compares the 37,500 popular films against 273,741 valid films that carry a rating. IMDb ratings come from users who chose to rate, not from a random sample of all viewers.

Source: IMDb Non-Commercial Datasets ↗

Browse all 37,500 films

Below is the popular-film data used in the analysis. Search a title, pick a period or genre, then click a column heading to sort.

Download CSV ↓
The 37,500 popular IMDb films used in this runtime analysis